How to validate Social Media news
For those who monitor online and regular media news in our environment, they would have heard the rumour of the acclaimed video of a female student that was sexually molested by some of her school’s...
View ArticleReal engagement: How to foster it on Social media
Social media is a two edged sword. A brand success on it depends on how effectively it can manoeuvre the rough roads and land at the other side of the river. For most people they want to get it right...
View ArticleSocial Media: 10 easy routes to crisis
Social media is a two edge sword. It has a lot of opportunities and can be a wild lion. Its ability to go viral distinguishes the media from forms of media. As much as we can try, some crises are not...
View Article11 negative factors that nullify your Twitter efforts
Twitter needs no introduction especially to marketing, communication professionals and many small scales brands. Some of the values twitter offer includes the followings. It creates brand awareness at...
View Article7 reasons why social Media is not free
Social media is now a wonder in this generation as it gives voice to the voiceless. Everyone who has something to say now has a platform as long as they have access to internet. Social media revolution...
View ArticleBrand Reputation: The risk in a Retweet ( A case study of El-Rufai and Eva...
The use of digital platforms has added a new dimension to conversation and brand communication management. Only people with little sense will think whatever is said on these platforms is just a joke...
View ArticleSocial media: How to avoid self destruction
I passionately love social media but I have come to realise there is nothing that is permanently good without a side effect. Many drugs we use with fast and effective result do have some known and...
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